Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic

The COVID-19 pandemic has entailed an unprecedented health crisis with significant economic impacts in many sectors worldwide. The tourism sector has been one of the most affected, with significant impacts on the number of cancelled reservations, a decrease in international travel and changes in con...

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Bibliographic Details
Published in:Journal of theoretical and applied electronic commerce research 2021-08, Vol.16 (5), p.1332-1352
Main Authors: Toubes, Diego R., Araújo Vila, Noelia, Fraiz Brea, Jose A.
Format: Article
Language:English
Subjects:
Advisory services
Artificial intelligence
Consumer behavior
Consumption
Coronaviruses
COVID-19
Digital marketing
digitalization
Economic impact
Electronic commerce
Hypotheses
Information sources
Market strategy
Marketing
Pandemics
Product development
promotion
Qualitative analysis
Search engines
Social networks
Tourism
Virtual reality
Willingness to pay
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Summary:The COVID-19 pandemic has entailed an unprecedented health crisis with significant economic impacts in many sectors worldwide. The tourism sector has been one of the most affected, with significant impacts on the number of cancelled reservations, a decrease in international travel and changes in consumption behaviour. This study aims to analyse the main changes in promotion and marketing in the tourism sector in Spain after the pandemic. To this end, a qualitative analysis was carried out via questionnaire-based interviews with 65 experts in the areas of marketing, consumer behaviour and tourism. The main findings show that online information sources gained weight over consulting friends and relatives, and a great advance in digitization is expected, where physical travel agencies will be displaced by online platforms, except for specialized and advisory services. Additionally, technologies such as virtual reality (VR) or artificial intelligence (AI) may play an increasingly important role in the medium term.
ISSN:0718-1876
0718-1876
DOI:10.3390/jtaer16050075