Ways of art appropriation by the advertising

Based on the different ways of appropriation of the artistic visual representations by the advertising communication, proposed by Lucia Santaella (2005) – imitation of the ways of composing and incorporation of the artistic image – this article presents, as of the examination of advertisements broad...

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Bibliographic Details
Published in:Comunicação, Mídia e Consumo Mídia e Consumo, 2013-09, Vol.10 (28), p.137-168
Main Authors: Roberta Fernandes Esteves, João Batista Freitas Cardoso
Format: Article
Language:English
Subjects:
Apropiación
Artes visuales
Creación publicitária
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Summary:Based on the different ways of appropriation of the artistic visual representations by the advertising communication, proposed by Lucia Santaella (2005) – imitation of the ways of composing and incorporation of the artistic image – this article presents, as of the examination of advertisements broadcast in different countries, seven new categories outlined on the basis of partial or total use of the appropriated image and the interference performed in them.
ISSN:1983-7070
DOI:10.18568/1983-7070.1028137-168%y