Ways of art appropriation by the advertising

Based on the different ways of appropriation of the artistic visual representations by the advertising communication, proposed by Lucia Santaella (2005) – imitation of the ways of composing and incorporation of the artistic image – this article presents, as of the examination of advertisements broad...

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Published in:Comunicação, Mídia e Consumo Mídia e Consumo, 2013-09, Vol.10 (28), p.137-168
Main Authors: Roberta Fernandes Esteves, João Batista Freitas Cardoso
Format: Article
Language:English
Subjects:
Apropiación
Artes visuales
Creación publicitária
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container_end_page 168
container_issue 28
container_start_page 137
container_title Comunicação, Mídia e Consumo
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creator Roberta Fernandes Esteves
João Batista Freitas Cardoso
description Based on the different ways of appropriation of the artistic visual representations by the advertising communication, proposed by Lucia Santaella (2005) – imitation of the ways of composing and incorporation of the artistic image – this article presents, as of the examination of advertisements broadcast in different countries, seven new categories outlined on the basis of partial or total use of the appropriated image and the interference performed in them.
doi_str_mv 10.18568/1983-7070.1028137-168%y
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subjects Apropiación
Artes visuales
Creación publicitária
title Ways of art appropriation by the advertising
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