Factors influencing wrong way driving behavior of motorcycle riders in Thailand

• Published in: Transportation research interdisciplinary perspectives 2024-05, Vol.25, p.101122, Article 101122
• Main Authors: Rasri, Nattawat, Satiennam, Thaned, Satiennam, Wichuda, Sukkho, Phumin, Jaensirisak, Sittha, Kronprasert, Nopadon, Champahom, Thanapong
• Format: Article
• Language: English
• Subjects: Mixed logit model; Motorcycle rider; Traffic violation; Wrong way driving
• ISSN: 2590-1982; 2590-1982
• DOI: 10.1016/j.trip.2024.101122

•Factors influencing Wrong Way Driving (WWD) of motorcycle riders are gender, helmet wearing, time of day, motorcycle size, presence of LED warning signs, control of U-turn median opening, and ratio of the travel distances between the law-obeying route and the WWD route.•Unhelmeted male riders riding normal-sized motorcycle at night are more likely to perform WWD.•LED warning signs and signalized U-turn median opening can reduce the likelihood of WWD. Wrong Way Driving (WWD) by motorcycle riders is a traffic violation that may cause crashes. It is frequently encountered in developing countries. The purpose of this study is to examine the factors influencing WWD among motorcycle riders. This study selected six sites in Khon Kaen city, Thailand, to examine motorcycle riders’ driving behavior, either WWD or law-obeying driving, such as when making a U-turn. The driving behaviors of 1,114 motorcycle riders were collected. The random parameter mixed logit model was applied to analyze the correlation between motorcycle riders’ WWD behavior and influencing variables. The results indicated that WWD influencing factors included gender, helmet wearing, time of day, motorcycle size, the presence of LED warning signs, control of U-turn median opening, and the ratio of the travel distances between the law-obeying route and the WWD route. Finally, this study proposed recommendations to reduce the occurrence of motorcycle riders’ WWD behavior.