Marketing differences study motivations between Luso and Brazil students

Motivation to learn is one of the most relevant aspects of student success in the learning process. Measuring motivation is essential in all higher education institutions (HEI). It is also important for teachers to understand the best way to encourage and motivate their students to make enforces in...

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Published in:Journal of open innovation 2021-06, Vol.7 (2), p.1-17, Article 124
Main Authors: Rodrigues, Ricardo Gouveia, Silva, Rui, Leal, Carmem Pereira, Mainardes, Emerson Wagner
Format: Article
Language:English
Subjects:
Academic achievement
Academic Motivation Scale
Active learning
Higher education
Higher education institutions
Knowledge
Learning
Luso-Brazilian Students
Marketing
Motivation
School environment
Students
Success
Teachers
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creator Rodrigues, Ricardo Gouveia
Silva, Rui
Leal, Carmem Pereira
Mainardes, Emerson Wagner
description Motivation to learn is one of the most relevant aspects of student success in the learning process. Measuring motivation is essential in all higher education institutions (HEI). It is also important for teachers to understand the best way to encourage and motivate their students to make enforces in their constant learning. This study's general objective is to understand if there are differences in motivation to study Marketing curricular units between Portuguese (PT) and Brazilian (BR) students. We applied the Academic Motivation Scale to 156 students (82 PT and 74 BR) to measure their motivation and understand significant differences. The results showed that both groups of students are intrinsically and extrinsically motivated to study Marketing, although Brazilian students have higher motivation indices. This study contributes to the evolution of knowledge in higher education. It allows institutions to take short, medium and long-term measures on how to increase their students' motivation levels. The use of the scale adapted to Marketing is also one of the contributions to future studies.
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subjects Academic achievement
Academic Motivation Scale
Active learning
Higher education
Higher education institutions
Knowledge
Learning
Luso-Brazilian Students
Marketing
Motivation
School environment
Students
Success
Teachers
title Marketing differences study motivations between Luso and Brazil students
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