Visual Peoplemeter: A Vision-based Television Audience Measurement System

Visual peoplemeter is a vision-based measurement system that objectively evaluates the attentive behavior for TV audience rating, thus offering solution to some of drawbacks of current manual logging peoplemeters. In this paper, some limitations of current audience measurement system are reviewed an...

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Bibliographic Details
Published in:Advances in electrical and computer engineering 2014-01, Vol.14 (4), p.73-80
Main Authors: SKELIN, A. K., SUPUK, T. G., BONKOVIC, M.
Format: Article
Language:English
Subjects:
Categories
consumer behavior
Feasibility
image motion analysis
machine vision
Manuals
Measurement
Metering
object detection
Television
Tracking
video surveillance
Visual
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Description
Summary:Visual peoplemeter is a vision-based measurement system that objectively evaluates the attentive behavior for TV audience rating, thus offering solution to some of drawbacks of current manual logging peoplemeters. In this paper, some limitations of current audience measurement system are reviewed and a novel vision-based system aiming at passive metering of viewers is prototyped. The system uses camera mounted on a television as a sensing modality and applies advanced computer vision algorithms to detect and track a person, and to recognize attentional states. Feasibility of the system is evaluated on a secondary dataset. The results show that the proposed system can analyze viewer's attentive behavior, therefore enabling passive estimates of relevant audience measurement categories.
ISSN:1582-7445
1844-7600
DOI:10.4316/AECE.2014.04011