You Eat How You Think: A Review on the Impact of Cognitive Styles on Food Perception and Behavior

Sensory perception is understood to be a complex area of research that requires investigations from a variety of different perspectives. Although researchers have tried to better understand consumers’ perception of food, one area that has been minimally explored is how psychological cognitive theori...

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Bibliographic Details
Published in:Foods 2022-06, Vol.11 (13), p.1886
Main Authors: Beekman, Thadeus L., Crandall, Philip Glen, Seo, Han-Seok
Format: Article
Language:English
Subjects:
analytic
behavior
Brain
Cognition
Cognition & reasoning
cognitive
Cognitive ability
Cognitive style
Collectivism
Consumer behavior
Consumers
Cultural differences
Culture
Decision making
Decision theory
Dialectics
Food
Food science
Greek civilization
Holism
holistic
Individualism
Perception
Physiology
Psychology
Review
Sensory perception
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Summary:Sensory perception is understood to be a complex area of research that requires investigations from a variety of different perspectives. Although researchers have tried to better understand consumers’ perception of food, one area that has been minimally explored is how psychological cognitive theories can help them explain consumer perceptions, behaviors, and decisions in food-related experiences. The concept of cognitive styles has existed for nearly a century, with the majority of cognitive style theories existing along a continuum with two bookends. Some of the more common theories such as individualist-collectivist, left-brain-right-brain, and convergent-divergent theories each offered their own unique insight into better understanding consumer behavior. However, these theories often focused only on niche applications or on specific aspects of cognition. More recently, the analytic-holistic cognitive style theory was developed to encompass many of these prior theoretical components and apply them to more general cognitive tendencies of individuals. Through applying the analytic-holistic theory and focusing on modern cultural psychology work, this review may allow researchers to be able to answer one of the paramount questions of sensory and consumer sciences: how and why do consumers perceive and respond to food stimuli the way that they do?
ISSN:2304-8158
2304-8158
DOI:10.3390/foods11131886