Demographic characteristics of consumers in consumption of organic food products: Case study: Serbia

The purpose of the paper is to determine the differences between demographic characteristics of consumers in relation to discouraging and motivating factors of consuming organic food products in Serbia. An empirical research was conducted in Serbia on a sample of 833 respondents, using e-questionnai...

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Bibliographic Details
Published in:Ekonomika poljoprivrede (1979) 2018-01, Vol.65 (4), p.1371-1382
Main Authors: Jotanović-Raletić, Saša, Vuksanović, Nikola, Živkucin, Slobodan
Format: Article
Language:English
Subjects:
Age
Agriculture
Case studies
Consumer attitudes
Consumers
Consumption
Demographics
discouraging factors
Economics
Education
Food
Food consumption
Food production
Food products
Food quality
Gender
Independent sample
Marketing
motivating factors
Motivation
Natural & organic foods
organic food products
Questionnaires
Statistics
Supermarkets
Trends
Citations: Items that this one cites
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Summary:The purpose of the paper is to determine the differences between demographic characteristics of consumers in relation to discouraging and motivating factors of consuming organic food products in Serbia. An empirical research was conducted in Serbia on a sample of 833 respondents, using e-questionnaire. T-test for independent samples was used. The results indicate that in relation to discouraging factors for consumption of organic food products there are differences in the demographic characteristics of consumers, exception is age. Also, in relation to motivation factors, differences exist in majority of consumers' demographic characteristics, except the level of education and place of residence. Practical application of the results enables adequately managed consumption of organic food products which directly affects the reduction of ecological, social, health and economic problems. On the other side, the theoretical application of the results enables the creation of a consumers' profile for organic food products.
ISSN:0352-3462
2334-8453
DOI:10.5937/ekoPolj1804371R