Predicting Behaviour Patterns in Online and PDF Magazines with AI Eye-Tracking

This study aims to improve college magazines, making them more engaging and user-friendly. We combined eye-tracking technology with artificial intelligence to accurately predict consumer behaviours and preferences. Our analysis included three college magazines, both online and in PDF format. We eval...

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Bibliographic Details
Published in:Behavioral sciences 2024-08, Vol.14 (8), p.677
Main Authors: Šola, Hedda Martina, Qureshi, Fayyaz Hussain, Khawaja, Sarwar
Format: Article
Language:English
Subjects:
AI eye tracking
consumer neuroscience
consumer-behaviour research
Disclaimers
EEG
Electronic periodicals
Eye movements
Marketing research
neuromarketing
Saccades (Eye movements)
Software
Usability testing
User behavior
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Summary:This study aims to improve college magazines, making them more engaging and user-friendly. We combined eye-tracking technology with artificial intelligence to accurately predict consumer behaviours and preferences. Our analysis included three college magazines, both online and in PDF format. We evaluated user experience using neuromarketing eye-tracking AI prediction software, trained on a large consumer neuroscience dataset of eye-tracking recordings from 180,000 participants, using Tobii X2 30 equipment, encompassing over 100 billion data points and 15 consumer contexts. An analysis was conducted with R programming v. 2023.06.0+421 and advanced SPSS statistics v. 27, IBM. (ANOVA, Welch's Two-Sample -test, and Pearson's correlation). Our research demonstrated the potential of modern eye-tracking AI technologies in providing insights into various types of attention, including focus, engagement, cognitive demand, and clarity. The scientific accuracy of our findings, at 97-99%, underscores the reliability and robustness of our research, instilling confidence in the audience. This study also emphasizes the potential for future research to explore automated datasets, enhancing reliability and applicability across various fields and inspiring hope for further advancements in the field.
ISSN:2076-328X
2076-328X
DOI:10.3390/bs14080677