Effects of Movement Restrictions on Consumer Consumption

This study addresses the impact of movement restrictions, particularly during pandemics, on global consumer behavior, with a focus on grocery shopping. Despite the widespread effects, research on these changes remains limited, prompting the need to investigate hidden purchase patterns contributing t...

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Bibliographic Details
Published in:Journal of Applied Engineering and Technological Science (Online) 2024-12, Vol.6 (1)
Main Authors: Tapash Kumar Saha, Md. Fazlul Karim Patwary, Faria Ahmed, Md. Biplob Hosen, Rashed Mazumder
Format: Article
Language:English
Subjects:
Consumer Consumption
K-means Clustering
Movement Restriction
Purchase Pattern
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Summary:This study addresses the impact of movement restrictions, particularly during pandemics, on global consumer behavior, with a focus on grocery shopping. Despite the widespread effects, research on these changes remains limited, prompting the need to investigate hidden purchase patterns contributing to economic growth. Employing secondary data analysis, the study explores the effects of movement restrictions on customer consumption patterns, using K-means cluster analysis to identify distinct consumer segments. The findings highlight significant impacts on purchasing power, item prices, and consumption behavior, with a notable increase in item prices during the post-restriction period followed by a subsequent decline influenced by economic factors such as financial uncertainty and shifting priorities. This research contributes by shedding light on the dynamic nature of consumer behavior during and after movement restrictions, offering valuable insights for policymakers and businesses navigating the post-restriction economic landscape and informing strategies for economic recovery and growth.
ISSN:2715-6087
2715-6079
DOI:10.37385/jaets.v6i1.4851