Cognitive Engagement and Online Political Participation on Social Media among Youths in Malaysia: The Moderating role of Political Knowledge

The role of political knowledge in engendering political participation among youths in a society cannot be overstated. Yet, there is scarcity of research in this area. Thus, this study assessed the moderating role of political knowledge in the relationship between Access to Political Information on...

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Bibliographic Details
Published in:SHS web of conferences 2017, Vol.33, p.85
Main Authors: Abdulrauf, Aishat Adebisi, binti Abdul Hamid, Norsiah, bin Ishak, Mohd Sobhi
Format: Article
Language:English
Subjects:
Knowledge
Political behavior
Social networks
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Summary:The role of political knowledge in engendering political participation among youths in a society cannot be overstated. Yet, there is scarcity of research in this area. Thus, this study assessed the moderating role of political knowledge in the relationship between Access to Political Information on Facebook and Twitter (APIFT), Political Interest (PI) and Policy Satisfaction (PS) with Online Political Participation on Facebook and Twitter (OPPFT). A cross-sectional survey was conducted on 238 undergraduate students of Universiti Utara Malaysia. Questionnaire was used to collect data which was analysed using Partial Least Squares-MultiGroup Analysis (PLS-MGA). Results revealed that political knowledge moderated the relationship between access to political information on Facebook and Twitter and political interest with youth online political participation on Facebook and Twitter. However, it did not moderate the relationship between policy satisfaction with youth online political participation on Facebook and Twitter. Generally, these findings suggests that political knowledge plays a significant role in youth online political participation in Malaysia. Consequently, this study has added empirical evidence to predictors of political participation while at the same time contributing to the body of knowledge on online political participation.
ISSN:2261-2424
2416-5182
2261-2424
DOI:10.1051/shsconf/20173300085