Journalism and Social Media: How Spanish Journalists Are Using Twitter

As part of their professional routine, Spanish journalists are gradually joining the ranks of active users of social networks like Twitter. Following some on-the-fly strategy or just winging it, and fully putting into practice the idea that “one must be where the people are,” they distribute informa...

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Bibliographic Details
Published in:Estudios sobre el mensaje periodístico 2012-06, Vol.18 (1)
Main Authors: Pilar Carrera Álvarez, Clara Sainz de Baranda Andújar, Eva Herrero Curiel, Nieves Limón Serrano
Format: Article
Language:English
Subjects:
Interactivity
Journalism
Participation
Social Media
Twitter
User Generated Content
Online Access:Get full text
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Summary:As part of their professional routine, Spanish journalists are gradually joining the ranks of active users of social networks like Twitter. Following some on-the-fly strategy or just winging it, and fully putting into practice the idea that “one must be where the people are,” they distribute information coming from their own media, viralize information from other users/media, editorialize as they go, sum up daily life or shoot the breeze about a variety of topics. This paper presents the results of an in-depth survey conducted among 50 Spanish journalists with active professional profiles on Twitter. The aim of the survey was to find out how they are using this social media at work, how they feel about it and what their expectations are.
ISSN:1134-1629
1988-2696
DOI:10.5209/rev_ESMP.2012.v18.n1.39353