The Herd Behavior on Peer-To-Peer Online Lending Markets: Evidence from China

Based on the transaction data and related borrowers’ characteristics of Renrendai.com, this study conducts an empirical study on the influencing factors of the investor’s herd behavior and rationality of herd behavior on a Chinese online lending platform. We mainly find that investors’ herd behavior...

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Bibliographic Details
Published in:Discrete dynamics in nature and society 2021, Vol.2021, p.1-11
Main Authors: Liu, Rong, Chen, Ningning, Li, Yuelei
Format: Article
Language:English
Subjects:
Beef cattle
Behavior
Decision making
Elephants
Rationality
Zoos
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Summary:Based on the transaction data and related borrowers’ characteristics of Renrendai.com, this study conducts an empirical study on the influencing factors of the investor’s herd behavior and rationality of herd behavior on a Chinese online lending platform. We mainly find that investors’ herd behavior exists significantly on Renrendai.com; there is an “inverted U-shaped” relationship between the number of bids and the herd behavior of investors. When the number of bids exceeds a certain amount, the time required for the order to obtain another bid will be prolonged, and the investors’ herd behavior will be slowed down; herd behavior on Renrendai.com in Chinese market is a partly rational pursuit, but irrational in general.
ISSN:1026-0226
1607-887X
DOI:10.1155/2021/6649445