A Static Machine Learning Based Evaluation Method for Usability and Security Analysis in E-Commerce Website

• Published in: IEEE access 2023, Vol.11, p.40488-40510
• Main Authors: Kumar, Biresh, Roy, Sharmistha, Singh, Kamred Udham, Pandey, Saroj Kumar, Kumar, Ankit, Sinha, Anurag, Shukla, Shubham, Shah, Mohd Asif, Rasool, Adil
• Format: Article
• Language: English
• Subjects: Assessments; Classification; Complex systems; data analysis; E-commerce; Electronic commerce; Machine learning; Matrices (mathematics); Multiple criterion; Network security; Personality; Psychology; Rural areas; Security; Statistical analysis; Statistical methods; Statistics; Usability; Websites
• ISSN: 2169-3536; 2169-3536
• DOI: 10.1109/ACCESS.2023.3247003

Measurement of e-commerce usability based on static quantities variable is state-of-the-art because of the adoption of sequential tracing of the next phase in the categorical data. The global COVID-19 outbreak has completely disrupted society and drastically altered daily life. The concept refers to an electronic commerce network that appears with thorough, understandable conviction, demand, and rapid confirmation as a replacement for the economical market's "brick-and-mortar" model, which replaces how we do everything, including business strategy, and provides a better understanding with the interpretation of e-commerce features. This study was supervised to analyze usability assessments using statistical methods and security assessments using online e-commerce security scanner tools to investigate e-business standards that consider the caliber of e-services in e-commerce websites across Asian nations. The method was developed to optimize complex systems based on multiple criteria. The initial (supplied) weights are used to determine the compromise ranking list and compromise solution. This paper examines the usability of e-commerce in rural areas using a new data set from the Jharkhand region. On the e-commerce websites of Jharkhand, India, usability is commonly considered in conjunction with learnability, memorability, effectiveness, engagement, efficiency, and completeness. Using a user-oriented questionnaire testing method, this survey attempts to close the gaps mentioned above. Then, across each column, divide each value by the column-wise sum that is created using their corresponding value, whichever produces a new matrix B. Finally, determine the row-wise sum of matrix B representing the ( 3\times1 ) matrix. Using model trees and bagging, this study addresses classification-related issues. This regression technique is useful for problems involving classification. The model is trained using secondary data from the MBTI 16 personality factors affecting personality category.