An Empirical Study on Exploring Relationship among Information Quality, E-satisfaction, E-trust and Young Generation’s Commitment to Chinese Online Retailing

The purpose of this study is to investigate the relationship among online retailing information quality, e-satisfaction, e-trust and young generation customer's commitment in mainland China. The study variables have considerable importance in e-tailers performance. The data were collected based...

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Bibliographic Details
Published in:Journal of competitiveness 2014-12, Vol.6 (4), p.3-18
Main Authors: Ziaullah, Muhammad, Feng, Yi, Akhter, Shumaila Naz, Khan, Muhammad Fahad
Format: Article
Language:English
Subjects:
commitment
Consumers
Consumption
Customer satisfaction
Customers
Decision making
e-satisfaction
e-trust
Electronic commerce
Hypotheses
Influence
information quality
Internet
Marketing
online retailing
Retail stores
Shopping
Structural equation modeling
Trust
Websites
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Summary:The purpose of this study is to investigate the relationship among online retailing information quality, e-satisfaction, e-trust and young generation customer's commitment in mainland China. The study variables have considerable importance in e-tailers performance. The data were collected based on a sample of 383 students from Chinese universities during the first quarter of 2014. We used confirmatory factor analysis (CFA) and structural equation modeling (SEM) to evaluate the hypotheses about the relationship among model constructs. Thus, all the hypotheses developed in the study were positively confirmed except one. Therefore, the investigated variables are reinforcing the theory and previous research in this field. This study reveals interesting implications of information quality, e-satisfaction, e-trust and customers commitment that are useful to both academicians and practitioners.
ISSN:1804-171X
1804-1728
DOI:10.7441/joc.2014.04.01