Movies and screens: the Spanish audience’s choice

Consumer habits in relation to audiovisual products are changing due to the greater range and unlimited access to contents available. This article explores the screens viewers favor in watching films, as well as the screens they actually use. The data are taken from a survey of a sample comprising 1...

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Bibliographic Details
Published in:Communication & Society 2014-01, Vol.27 (4), p.131-145
Main Authors: Pardo, Alejandro, Etayo, Cristina
Format: Article
Language:English
Subjects:
Audiences
Choices
Consumer behavior
Consumers
consumption
Digital technology
digitalization
entertainment
Internet
Motion pictures
movies
Piracy
Preferences
screens
Sex Differences
Smartphones
Sociodemographics
Studies
Television programs
Viewers
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Summary:Consumer habits in relation to audiovisual products are changing due to the greater range and unlimited access to contents available. This article explores the screens viewers favor in watching films, as well as the screens they actually use. The data are taken from a survey of a sample comprising 1,000 Spanish people aged over 14. The results show that there are differences with regard to preferences for screen-type and frequency of use, which correlate with socio-demographic variables (sex, age and educational background).
ISSN:2386-7876
0214-0039
2386-7876
DOI:10.15581/003.27.4.131-145