Issues and Problems in Ethical Practices amongst Takaful Agents

This paper discusses contributing factors pertaining to the ethical behaviour of Takaful agents in Malaysia. Perspective of sales, selling pressure and the level of competitiveness are identified as factors, influencing ethical behaviour of Takaful agents. This study is conducted through focus group...

Full description

Saved in:
Bibliographic Details
Published in:International review of management and marketing 2016, Vol.6 (4S)
Main Authors: Abdul Aziz, Nor Aziza, Abdul Ghani, Abdullah Haji, Shaari, Hasnizam
Format: Article
Language:English
Subjects:
Business ethics
Insurance agents & brokers
Insurance industry
Islamic law
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This paper discusses contributing factors pertaining to the ethical behaviour of Takaful agents in Malaysia. Perspective of sales, selling pressure and the level of competitiveness are identified as factors, influencing ethical behaviour of Takaful agents. This study is conducted through focus group and formed a personal interview among branch managers, executives and Takaful agents. It revealed that unethical behaviour is evident among the Takaful agents in meeting the sales target. These factors can be used as a signal for practitioners and Takaful operators in order to avoid unethical practice in dealing with customers.
ISSN:2146-4405