The Voice Makes the Car: Enhancing Autonomous Vehicle Perceptions and Adoption Intention through Voice Agent Gender and Style

The present research explores how autonomous vehicle voice agent (AVVA) design influences autonomous vehicle passenger (AVP) intentions to adopt autonomous vehicles. An online experiment (N = 158) examined the role of gender stereotypes in response to an AVVA with respect to the technology acceptanc...

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Bibliographic Details
Published in:Multimodal technologies and interaction 2019-03, Vol.3 (1), p.20
Main Authors: Lee, Sanguk, Ratan, Rabindra, Park, Taiwoo
Format: Article
Language:English
Subjects:
Anxiety
Automobiles
autonomous car adoption
autonomous vehicle voice agent
Autonomous vehicles
Cognition & reasoning
Communication
computer social actor
Gender differences
Hypotheses
perceived ease of use
Perceptions
Stereotypes
Technology Acceptance Model
Technology utilization
Voice
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Summary:The present research explores how autonomous vehicle voice agent (AVVA) design influences autonomous vehicle passenger (AVP) intentions to adopt autonomous vehicles. An online experiment (N = 158) examined the role of gender stereotypes in response to an AVVA with respect to the technology acceptance model. The findings indicate that characteristics of the AVVA that are more consistent with the stereotypical expectation of the social role (informative male AVVA and social female AVVA) foster greater perceived ease of use (PEU) and perceived usefulness (PU) than inconsistent conditions (social male AVVA and informative female AVVA). The study offers theoretical implications regarding the technology acceptance model in the context of autonomous technologies as well as practical implications for the design of autonomous vehicle voice agents.
ISSN:2414-4088
2414-4088
DOI:10.3390/mti3010020