How do learning orientation and strategy yield innovativeness and superior firm performance?

This paper attempts to shed light on the role of learning orientations of firms and their adoption of Porter's generic strategies on four dependent variables: Behavioral innovativeness, product innovativeness, technological innovativeness and, ultimately, firm performance. Hierarchical regressi...

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Bibliographic Details
Published in:South African journal of business management 2014-06, Vol.45 (2), p.35-50
Main Authors: Dülger, M, Alpay, G, Yılmaz, C, Bodur, M
Format: Article
Language:English
Subjects:
Innovations
Innovativeness
Learning orientation
Organizational behavior
Organizational learning
Porter
Strategy
Studies
Technological change
Turkey
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Summary:This paper attempts to shed light on the role of learning orientations of firms and their adoption of Porter's generic strategies on four dependent variables: Behavioral innovativeness, product innovativeness, technological innovativeness and, ultimately, firm performance. Hierarchical regressions were run with data from a random sample of 121 firms operating in Turkey. Findings indicate that internally-focused learning, market-focused learning and differentiation strategy have significant effects on the three innovativeness dimensions. When firm performance is included as the eventual outcome variable into the analysis, internally-focused learning, focus strategy and product innovativeness emerge as its main predictors. In fast-paced, highly unpredictable market environments, managers can make use of these findings to their benefit in terms of elevating their firms' innovativeness and performance levels.
ISSN:2078-5976
2078-5585
0378-9098
2078-5976
DOI:10.4102/sajbm.v45i2.123