Precursors and outcome of customer satisfaction/delight in business-to-consumer relationships in Botswana

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Bibliographic Details
Published in:South African journal of business management 2020, Vol.51 (1), p.1-e11
Main Authors: Jaiyeoba, Olumide, Svotwa, Douglas T., Roberts-Lombard, Mornay
Format: Article
Language:English
Subjects:
Brand loyalty
Consumer behavior
customer delight
Customer loyalty
Customer satisfaction
Customer services
perceive value
perceived employee service delivery skills
Services
trust
Wireless communication systems
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Summary:Abstract only
ISSN:2078-5585
0378-9098
2078-5976
DOI:10.4102/sajbm.v51i1.1809