A psicologia econômica como resposta ao individualismo metodológico

This paper aims at presenting and discussing some of behavioral models developed by Economic Psychology which is considered an irrelevant field of research for many economists yet. On highlighting the multidisciplinary convergence notably from economists' interests by psychology, it is done emp...

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Published in:Brazilian Journal of Political Economy 2011-06, Vol.31 (2), p.262-282
Main Authors: Hofmann, Ruth, Pelaez, Victor
Format: Article
Language:English
Subjects:
economic psychology
Katona's model
methodological individualism
rationality
Strümpel's model
Van Raaij's model
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description This paper aims at presenting and discussing some of behavioral models developed by Economic Psychology which is considered an irrelevant field of research for many economists yet. On highlighting the multidisciplinary convergence notably from economists' interests by psychology, it is done emphasis to the discussion of the role played by methodological individualism in the psychological reduction of the homo economicus. Such a reduction has, on the one hand, made harder the conciliation between the individual and the collective level of analysis. On the other hand, it made closer economists and psychologists in the common interest of developing methods capable of understanding the economic behavior under a perspective which allows the integration of the complexity of collective dimension in which the individual makes part.
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source EconLit s plnými texty; SciELO
subjects economic psychology
Katona's model
methodological individualism
rationality
Strümpel's model
Van Raaij's model
title A psicologia econômica como resposta ao individualismo metodológico
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