La investigación universitaria en Publicidad: producción y temática de las tesis doctorales (1971-2001)

The aim of this paper is the production of doctoral thesis done in Spanish universities from 1971 to 2001. To achieve this goal, different levels of evaluation following bibliometric techniques have been applied. The evaluations are as follow: yearly productivity, university productivity, faculty pr...

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Bibliographic Details
Published in:Documentación de las ciencias de la información 2011-08, Vol.34, p.119
Main Author: Pestaña, Maria Jesús Martínez
Format: Article
Language:Spanish
Subjects:
Advertising
Bibliometrics
Colleges & universities
investigación en publicidad
tesis doctorales en publicidad
técnicas bibliométricas aplicadas
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Summary:The aim of this paper is the production of doctoral thesis done in Spanish universities from 1971 to 2001. To achieve this goal, different levels of evaluation following bibliometric techniques have been applied. The evaluations are as follow: yearly productivity, university productivity, faculty productivity, main fields of research, language of the thesis. The doctoral thesis included in our study are of advertising content. The references of the thesis appear in the catalogs of their own universities. [PUBLICATION ABSTRACT]
ISSN:0210-4210
1988-2890
DOI:10.5209/rev_DCIN.2011.v34.36449