Can blockchain payment services influence customers' loyalty intention in the hospitality industry? A mediation assessment

This study analyzes the impact of blockchain mobile payment services on customer loyalty intention through the mediating role of service quality, privacy and security, and customer satisfaction in the Bangladeshi hospitality industry. Data were collected through a survey using a structured questionn...

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Bibliographic Details
Published in:Administrative sciences 2023-03, Vol.13 (3), p.1-17
Main Authors: Al Karim, Rashed, Rabiul, Md Karim, Ishrat, Mahima, Kawser, Sakia
Format: Article
Language:English
Subjects:
Blockchain
blockchain mobile payment service
Brand loyalty
Consumer behavior
Customer loyalty
Customer satisfaction
Customer services
Electronic banking
Electronic funds transfer systems
Hospitality industry
loyalty intention
Market positioning
Mediation
Mobile commerce
Payment systems
privacy and security
Quality of service
Security management
service quality
Surveys
Technology Acceptance Model
Technology adoption
Theory of planned behavior
Tourism
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Summary:This study analyzes the impact of blockchain mobile payment services on customer loyalty intention through the mediating role of service quality, privacy and security, and customer satisfaction in the Bangladeshi hospitality industry. Data were collected through a survey using a structured questionnaire from 326 respondents who stayed in 4- and 5-star hotels in Chattogram and Cox's Bazar. Respondents' (N = 326) opinions were analyzed employing Smart PLS software. The results ensure that privacy and security and customer satisfaction mediate the blockchain-based mobile payment services and loyalty intention relationship. However, service quality does not mediate that relationship. The findings of the mediation effect of privacy and security and customer satisfaction are a unique contribution to the blockchain literature in the field of the hospitality industry. Hoteliers are encouraged to employ appropriate blockchain mobile payment services for better quality customer service and ensured safety and security, and in turn, loyalty intention.
ISSN:2076-3387
2076-3387
DOI:10.3390/admsci13030085