Can blockchain payment services influence customers' loyalty intention in the hospitality industry? A mediation assessment

• Published in: Administrative sciences 2023-03, Vol.13 (3), p.1-17
• Main Authors: Al Karim, Rashed, Rabiul, Md Karim, Ishrat, Mahima, Kawser, Sakia
• Format: Article
• Language: English
• Subjects: Blockchain; blockchain mobile payment service; Brand loyalty; Consumer behavior; Customer loyalty; Customer satisfaction; Customer services; Electronic banking; Electronic funds transfer systems; Hospitality industry; loyalty intention; Market positioning; Mediation; Mobile commerce; Payment systems; privacy and security; Quality of service; Security management; service quality; Surveys; Technology Acceptance Model; Technology adoption; Theory of planned behavior; Tourism
• ISSN: 2076-3387; 2076-3387
• DOI: 10.3390/admsci13030085

This study analyzes the impact of blockchain mobile payment services on customer loyalty intention through the mediating role of service quality, privacy and security, and customer satisfaction in the Bangladeshi hospitality industry. Data were collected through a survey using a structured questionnaire from 326 respondents who stayed in 4- and 5-star hotels in Chattogram and Cox's Bazar. Respondents' (N = 326) opinions were analyzed employing Smart PLS software. The results ensure that privacy and security and customer satisfaction mediate the blockchain-based mobile payment services and loyalty intention relationship. However, service quality does not mediate that relationship. The findings of the mediation effect of privacy and security and customer satisfaction are a unique contribution to the blockchain literature in the field of the hospitality industry. Hoteliers are encouraged to employ appropriate blockchain mobile payment services for better quality customer service and ensured safety and security, and in turn, loyalty intention.