Female Leadership in Wine Tourism in Portugal

Based on data collected from managers of wine tourism businesses in rural areas in Portugal, this study highlights the equal potential of female leadership in wine tourism. Specifically, women’s profiles, management practices and leadership narratives were analyzed and contrasted with corresponding...

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Bibliographic Details
Published in:European countryside 2024-03, Vol.16 (1), p.110-133
Main Authors: Pato, Maria Lúcia, Cunha, Diana, Barroco, Cristina, Cunha, Conceição, Kastenholz, Elisabeth
Format: Article
Language:English
Subjects:
business success
Culinary tourism
Employment
Empowerment
female leadership
Females
Gender differences
gender stereotypes
Individualism
Leadership
Management
Management styles
Managers
Men
Personality
Personality traits
Portugal
Rural areas
Rural communities
Rural development
rural tourism
Social networks
Social organization
sustainable rural development
Tourism
Wine
Wine tourism
Wines
Women
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Summary:Based on data collected from managers of wine tourism businesses in rural areas in Portugal, this study highlights the equal potential of female leadership in wine tourism. Specifically, women’s profiles, management practices and leadership narratives were analyzed and contrasted with corresponding data reported by their male counterparts. Concerning personality traits, no statistical difference between men and women was identified, which was also the case for some management practices, with sustainability concerns being important for both male and female business managers. Differences were found in communication with markets, being dominated by online devices, particularly with social networks in the case of women. As for their leadership position, women further tend to prefer a shared management approach in opposition to a more individualist management style followed by men.
ISSN:1803-8417
1803-8417
DOI:10.2478/euco-2024-0007