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LATEST ADVANCES AND CHANGES IN PURCHASING BEHAVIOR UNDER THE IMPACT OF THE COVID-19 PANDEMIC

The present article dwells into the extant literature regarding purchasing behavior in order to report on the latest advances that have occurred under the impact of the COVID-19 pandemic. In this context, purchasing behavior has substantially changed, with customers worldwide being increasingly inte...

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Bibliographic Details
Published in:Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie 2022-08 (4), p.211-215
Main Authors: RUXANDRA LAZEA, ANCA NICHITA
Format: Article
Language:English
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Summary:The present article dwells into the extant literature regarding purchasing behavior in order to report on the latest advances that have occurred under the impact of the COVID-19 pandemic. In this context, purchasing behavior has substantially changed, with customers worldwide being increasingly interested in online shopping experiences as compared to offline shopping sessions for a variety of benefits. The characteristics of pre-pandemic and post-pandemic purchasing behavior are addressed in detail
ISSN:1844-7007