Copyright Gossip: Exploring Copyright Opinions, Theories, and Strategies on YouTube

This study investigates copyright discourses on YouTube. Through a qualitative content analysis of 144 YouTube videos, we explore how YouTube creators understand copyright law, how they minimize risks posed by copyright infringement, and how they navigate a highly technical and dynamic copyright enf...

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Bibliographic Details
Published in:Social media + society 2021-07, Vol.7 (3)
Main Authors: Kaye, D. Bondy Valdovinos, Gray, Joanne E.
Format: Article
Language:English
Subjects:
Content analysis
Content management
Copyright
Gossip
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Summary:This study investigates copyright discourses on YouTube. Through a qualitative content analysis of 144 YouTube videos, we explore how YouTube creators understand copyright law, how they minimize risks posed by copyright infringement, and how they navigate a highly technical and dynamic copyright enforcement ecosystem. Our findings offer insights into how digitally situated cultural producers are impacted by and respond to automated content moderation. This is important because increasingly lawmakers around the world are asking digital platforms to implement efficient systems for content moderation, and yet there is a lack of good information about the stakeholders most directly impacted by these practices. In this study, we present a systematic analysis of copyright gossip, building on the concept of algorithmic gossip, which comprises the opinions, theories, and strategies of creators who are affected by YouTube’s copyright enforcement systems.
ISSN:2056-3051
2056-3051
DOI:10.1177/20563051211036940