Does the Self-Identity of Chinese Farmers in Rural Tourism Destinations Affect Their Land-Responsibility Behaviour Intention? The Mediating Effect of Multifunction Agriculture Perception

Farmers are the heart of rural tourism destinations, and their land-responsibility behaviours affect sustainable development. In this study, four rural tourist sites in the suburbs of Chengdu were selected, and the structural equation model was used to analyse the influence of farmers’ self-identity...

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Bibliographic Details
Published in:Agriculture (Basel) 2021-07, Vol.11 (7), p.649
Main Authors: Cao, Xingping, Luo, Zeyuan, He, Manli, Liu, Yan, Qiu, Junlin
Format: Article
Language:English
Subjects:
agricultural economic function perception
agricultural non-economic function perception
Agriculture
Cognition & reasoning
Decision making
Economics
Farmers
Identity
land-responsibility behaviour intention
Multivariate statistical analysis
Perception
Rural tourism
self-identity
Suburban areas
Suburbs
Sustainable development
Tourism
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Summary:Farmers are the heart of rural tourism destinations, and their land-responsibility behaviours affect sustainable development. In this study, four rural tourist sites in the suburbs of Chengdu were selected, and the structural equation model was used to analyse the influence of farmers’ self-identity on their land-responsibility behaviours intention under the condition of agricultural multifunction perception as a mediation variable. The results show that, in rural tourism destinations of suburban districts of China, farmers’ self-identity is an important variable that affects their land-responsibility behaviour intention. Agricultural economic function perception mediates the relationship between farmers’ self-identity and land-responsibility behaviour intention. Agricultural non-economic function perception positively affects their agricultural economic function perception.
ISSN:2077-0472
2077-0472
DOI:10.3390/agriculture11070649