Editorial: The personalisation of insurance: Data, behaviour and innovation

The adoption of Big Data analytics (BDA) in insurance has proved controversial but there has been little analysis specifying how insurance practices are changing. Is insurance passively subject to the forces of disruptive innovation, moving away from the pooling of risk towards its personalisation o...

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Bibliographic Details
Published in:Big data & society 2020-11, Vol.7 (2)
Main Authors: McFall, Liz, Meyers, Gert, Hoyweghen, Ine Van
Format: Article
Language:English
Subjects:
Adoption of innovations
Behavior
Big Data
Customization
Innovations
Insurance
Telematics
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Summary:The adoption of Big Data analytics (BDA) in insurance has proved controversial but there has been little analysis specifying how insurance practices are changing. Is insurance passively subject to the forces of disruptive innovation, moving away from the pooling of risk towards its personalisation or individualisation, and what might that mean in practice? This special theme situates disruptive innovations, particularly the experimental practices of behaviour-based personalisation, in the context of the practice and regulation of contemporary insurance. Our contributors argue that behaviour-based personalisation in insurance has different and broader implications than have yet been appreciated. BDAs are changing how insurance governs risk; how it knows, classifies, manages, prices and sells it, in ways that are more opaque and more extensive than the black boxes of in-car telematics.
ISSN:2053-9517
2053-9517
DOI:10.1177/2053951720973707