The imprinting effect of initial conditions on the configuration of dual distribution in franchising companies

This study aims to conceptualize how the initial conditions of firms at the start of franchising affect the equilibrium level of franchising. Based on the study of dual distribution, we suggest testable propositions. The equilibrium proportion of franchised units in a chain might depend on the initi...

Full description

Saved in:
Bibliographic Details
Published in:Journal of innovation & knowledge 2020-07, Vol.5 (3), p.176-179
Main Authors: Chu, Youngeun, Yoon, Woojin
Format: Article
Language:English
Subjects:
Dual distribution
Franchising company
Imprinting effect
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study aims to conceptualize how the initial conditions of firms at the start of franchising affect the equilibrium level of franchising. Based on the study of dual distribution, we suggest testable propositions. The equilibrium proportion of franchised units in a chain might depend on the initial and current system size, the initial capital, and the degree of geographical dispersion. Also is proposed the moderating effect of age between the equilibrium proportion of franchised units in a chain and the initial system size, the initial capital and the degree of geographical dispersion.
ISSN:2444-569X
2444-569X
DOI:10.1016/j.jik.2019.08.005