Application of the Extended Unified Theory of Acceptance and Use of Technology to a Robotic Golf Caddy: Health Consciousness as a Moderator

The COVID-19 pandemic not only accelerated the spread of contactless robot services but also revitalized the golf industry. These changes have expedited the adoption of robot caddies, making it necessary to conduct research on golfers’ acceptance of robot caddies. This study, thus, intended to inves...

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Bibliographic Details
Published in:Applied sciences 2024-11, Vol.14 (21), p.9915
Main Authors: Joo, Kyuhyeon, Kim, Heather Markham, Hwang, Jinsoo
Format: Article
Language:English
Subjects:
attitude
Attitudes
behavioral intentions
Consciousness
Consumer behavior
Consumers
COVID-19
Epidemics
Golf
Golfers
Influence
Marketing research
Mobile commerce
new technology-based services
Robotics
Robotics industry
robots
South Korea
technology acceptance behavior
Technology Acceptance Model
Technology adoption
Technology application
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Summary:The COVID-19 pandemic not only accelerated the spread of contactless robot services but also revitalized the golf industry. These changes have expedited the adoption of robot caddies, making it necessary to conduct research on golfers’ acceptance of robot caddies. This study, thus, intended to investigate the importance of the extended unified theory of acceptance and use of technology (UTAUT) in the framework of robotic golf caddies and examined health consciousness as a moderator. An online survey was conducted with South Korean golfers, and a total of 391 responses were analyzed. The data analysis results indicated that all five dimensions of the extended UTAUT have a positive impact on attitude. Also, attitude is a significant predictor of both intentions to use and word-of-mouth intentions. Lastly, this study discovered that the moderating effect of health consciousness on the correlation between performance expectancy and attitude was significant.
ISSN:2076-3417
2076-3417
DOI:10.3390/app14219915