Game Meat Consumption—Conscious Choice or Just a Game?

Game meat is constantly present on the European meat market, but a limited number of consumers are interested in its consumption. Considering the unique features of wild animal meat, we should explore what pushes consumers to include it in their diet. To identify the motives determining the choice o...

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Bibliographic Details
Published in:Foods 2020-10, Vol.9 (10), p.1357
Main Authors: Niewiadomska, Katarzyna, Kosicka-Gębska, Małgorzata, Gębski, Jerzy, Gutkowska, Krystyna, Jeżewska-Zychowicz, Marzena, Sułek, Marianna
Format: Article
Language:English
Subjects:
choice motives
Consumer preferences
Consumers
Consumption
Consumption data
Diet
Emotional factors
Emotions
Familiarity
Fatty acids
Food
Food quality
Food research
Food science
Game meat
Games
Low fat
Meat
Meat quality
Motivation
Nutrition research
Nutritive value
Perceptions
quality attributes
Quality management
quality perception
Questionnaires
Regression models
Statistical analysis
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Summary:Game meat is constantly present on the European meat market, but a limited number of consumers are interested in its consumption. Considering the unique features of wild animal meat, we should explore what pushes consumers to include it in their diet. To identify the motives determining the choice of game meat, a quantitative survey based on the computer-assisted telephone interview (CATI) method was conducted among 450 participants. The statistical analysis based on the logistic regression model allowed us to assess the significance of emotional motives leading to game eating and to investigate the importance of the rational motives related to the quality attributes of game for consumers. It was shown that rational motives influence the consumers’ choice more than emotional factors, while the most important motives are connected with healthcare issues. Consumers, for whom the crucial attributes of quality are taste, nutritional value, and low fat content, constitute a group that might more often include game in their diet in the future. Among the emotional motives, the familiarity, described as a feeling of knowing the product, also has a statistically significant impact on the consumers’ choice. The results obtained may be useful for academic theoreticians and market experts as well.
ISSN:2304-8158
2304-8158
DOI:10.3390/foods9101357