The Commodification, Spatialization and Structuration of Social Media in the Indonesian Cyber Media News

This research aims to uncover the commodification, spatialization, and structuration of Social Media within Cyber Media News in Indonesia. A critical perspective was used to conduct the study using a case study method. Through the use of Vincent Mosco political economy theory of media, the authors c...

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Bibliographic Details
Published in:Media and communication (Lisboa) 2021-04, Vol.9 (2S1), p.110-118
Main Authors: Muslikhin, Muslikhin, Mulyana, Deddy, Hidayat, Dadang Rahmat, Utari, Prahastiwi
Format: Article
Language:English
Subjects:
Accounts
Advertisements
Case studies
Commodification
Digital media
Distribution
Distribution channels
elektronische Medien
followers
Indonesia
interaktive
journalism
Journalists
Mass media effects
News
News media
Newsrooms
Political economy
Publizistische Medien, Journalismus,Verlagswesen
Social media
Social networks
Structuration
Teams
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Summary:This research aims to uncover the commodification, spatialization, and structuration of Social Media within Cyber Media News in Indonesia. A critical perspective was used to conduct the study using a case study method. Through the use of Vincent Mosco political economy theory of media, the authors conclude that Tribunnews.com, the cyber media news, and the object of this research, makes social media a commodity and a content distribution channel, by involving all parts of the newsroom to utilize social media (structuration). The commodification of content is carried out by making information on social media an initial source for news production. Audience commodification by using the followers of social media accounts as a source of income. This was achieved by offering social media accounts to the advertisers to put their advertisement on official social media accounts. Through the use of social media, journalists are used by Tribunnews.com for profit. Utilization is carried out by distributing journalists’ work to social media, and to other cyber media news included in the media group—without providing additional wages. Spatialization was carried out by using social media as a means of news distribution or amplification. The goal is to reach readers who mostly get their information through the Internet, including through smartphones and social media. Structuration achieved through the formation of a team dedicated to managing the use of social media in the production and distribution of news.
ISSN:2183-2439
2183-2439
DOI:10.17645/mac.v9i2.3752