How personal values influence Romanian CSR managers' involvment in CSR campaigns

This study focuses on identifying the ratio between the individual and organization authority of CSR managers concerning decision making within the campaigns they coordinate. The sample includes the top 100 Romanian companies selected by turnover. The way in which the managers’ values interact with...

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Published in:Management dynamics in the knowledge economy 2015-12, Vol.3 (4), p.729-748
Main Author: Serban, Anca Diana
Format: Article
Language:English
Subjects:
Corporate social responsibility
Decision making
Evaluation
Social aspects
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creator Serban, Anca Diana
description This study focuses on identifying the ratio between the individual and organization authority of CSR managers concerning decision making within the campaigns they coordinate. The sample includes the top 100 Romanian companies selected by turnover. The way in which the managers’ values interact with the organization authority is a subject treated poorly in both international and Romanian literature. This study, which has an exploratory character, investigates how personal values lead Romanian CSR managers to develop and coordonate CSR campaigns and to what extent these values are part of the campaign messages compared to the values of the company for which they are made. The main results of this scientific paper refers to the correlation between the CSR managers’ values and the campaigns that they coordinate.
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ispartof Management dynamics in the knowledge economy, 2015-12, Vol.3 (4), p.729-748
issn 2392-8042
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language eng
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source ABI/INFORM Global (ProQuest); Access via Business Source (EBSCOhost); Publicly Available Content (ProQuest)
subjects Corporate social responsibility
Decision making
Evaluation
Social aspects
title How personal values influence Romanian CSR managers' involvment in CSR campaigns
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