A pedagogical mystique?: Lessons of incorporating feminism into skills-based communication courses

It is imperative that today's advertising, journalism, mass communication, and public relations students are prepared to engage in corporate activism and corporate social responsibility communications once in the workforce. This article explores the need for incorporating equity-based pedagogy,...

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Bibliographic Details
Published in:Journal of communication pedagogy (Print) 2022-01, Vol.6, p.156-177
Main Authors: Molta, Daniela, Luttrell, Regina, McCollough, Christopher
Format: Article
Language:English
Subjects:
Activism
Advertising
College Faculty
Communication
Communication Skills
Communications
corporate social responsibility
Corporations
Equal Education
Feminism
feminist pedagogy
Government policy
International cooperation
Journalism
Journalism Education
Moral and ethical aspects
Outcomes of Education
professional communications
Public Relations
Self Disclosure (Individuals)
Skill Development
skill-based course
Social aspects
Social Responsibility
Social responsibility of business
Teacher Attitudes
Teaching Methods
Technological innovations
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Summary:It is imperative that today's advertising, journalism, mass communication, and public relations students are prepared to engage in corporate activism and corporate social responsibility communications once in the workforce. This article explores the need for incorporating equity-based pedagogy, using feminism as one of many approaches, into skills-based communication courses. The researchers conducted 20 qualitative interviews with academics to discuss various approaches, examples, and learnings. The findings suggest that using a feminist framework to teach skills: (1) enhances the skill being taught, (2) allows students to communicate more effectively, (3) builds life skills, and (4) comes in many forms. The article concludes with consideration to areas for future research and contributes to the understanding of academics engaged in a feminist approach to teaching skills-based communication courses.
ISSN:2578-2568
2640-4524
2578-2568
DOI:10.31446/JCP.2022.1.13