La fabrique communicationnelle du prestige du consulting dans les processus de mythification de McKinsey Company et du Boston Consulting Group

This paper examines corporate narratives about two major international consulting firms—McKinsey & Company and the Boston Consulting Group—to see how these organizations are mythologized. The authors examine the construction of their mythical reputations based on how their organizational discour...

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Bibliographic Details
Published in:Communication 2022-10, Vol.39 (2)
Main Authors: Emmanuelle Bruneel, Yasmine Aboulwafa
Format: Article
Language:fre
Subjects:
consulting firms
France
mythologizing
narratives
websites
Online Access:Get full text
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Summary:This paper examines corporate narratives about two major international consulting firms—McKinsey & Company and the Boston Consulting Group—to see how these organizations are mythologized. The authors examine the construction of their mythical reputations based on how their organizational discourse shapes the projection of excellence in consulting. Most of the discursive materials compiled were put out by the two firms themselves and are taken from their French websites. The other materials examined comprise media discourse disseminated about the firms in the French public sphere.
ISSN:1189-3788
1920-7344
DOI:10.4000/communication.16773