Thematic branding of regional hotels in the competitive market of the network business (on the example of Siberian and North Western Federal districts)

The modern point of development of tourist destinations forming a tourist traffic, generating regular local budgetary income and developing social infrastructure is the search for local authenticity. Expressed in all visual interpretations, including the brand, it allows you to “launch” regions havi...

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Bibliographic Details
Published in:E3S web of conferences 2020-01, Vol.175, p.10003
Main Authors: Arkhipova, Olga, Vladykina, Yulia, Donets, Natalya, Osipova, Olga, Uryupina, Galina
Format: Article
Language:English
Subjects:
Business competition
Hotels
Initial conditions
Markets
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Summary:The modern point of development of tourist destinations forming a tourist traffic, generating regular local budgetary income and developing social infrastructure is the search for local authenticity. Expressed in all visual interpretations, including the brand, it allows you to “launch” regions having completely different initial conditions and make them be investment attractive. A unique selling proposition, built taking into account the incorporation of a territorial brand into the overall architecture, allows hotel enterprises to fully function in the high-risk and highly competitive market of hotel chains.
ISSN:2267-1242
2555-0403
2267-1242
DOI:10.1051/e3sconf/202017510003