Votre entreprise plus nette sur le Net

The author looks at online reputation, in particular that of organizations. A corpus of definitions, measurement indicators, and practical advice is analyzed to find where users, technology and ideology fit into a web advisor's discourse regarding an organization’s . According to the author, e-...

Full description

Saved in:
Bibliographic Details
Published in:Communication 2016-02, Vol.33 (2)
Main Author: Camille Alloing
Format: Article
Language:fre
Subjects:
discourse
e-reputation
organisation
web counselor
Citations: Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:The author looks at online reputation, in particular that of organizations. A corpus of definitions, measurement indicators, and practical advice is analyzed to find where users, technology and ideology fit into a web advisor's discourse regarding an organization’s . According to the author, e-reputation advisors construct the audience for organizations more than they reveal it, thus producing whose opinions then determine what actions organizations will take.
ISSN:1189-3788
1920-7344
DOI:10.4000/communication.6060