Assessment of tourist satisfaction in Da Nang museum, Vietnam

The purpose of this study was to assess the impact of factors affecting visitor satisfaction when visiting the Danang Museum. The methodology involved a survey of 180 domestic and foreign tourists visiting the Danang Museum. The results of the study suggest that Da Nang Museum leaders should signifi...

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Bibliographic Details
Published in:African journal of hospitality, tourism and leisure tourism and leisure, 2020-01, Vol.9 (1)
Main Authors: Nguyen Huu Phu, Le Anh Tuan, Le Duc Toan, Ho Thi Phi Yen
Format: Article
Language:English
Subjects:
danang
museum
satisfaction
vietnam
Online Access:Get full text
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Summary:The purpose of this study was to assess the impact of factors affecting visitor satisfaction when visiting the Danang Museum. The methodology involved a survey of 180 domestic and foreign tourists visiting the Danang Museum. The results of the study suggest that Da Nang Museum leaders should significantly consider visitors' satisfaction. Compared to factors (1) level of assurance, (2) reliability, (3) empathy, (4) tangibles and (5) responsiveness have the least impact on the satisfaction of visitors, but they are still positively related to visitor satisfaction.
ISSN:2223-814X