Promoting prosocial behavior in an unequal world

• Published in: Frontiers in psychology 2023-02, Vol.13, p.1021093-1021093
• Main Authors: Kirkland, Kelly, Jetten, Jolanda, Wilks, Matti, Kirby, James
• Format: Article
• Language: English
• Subjects: compassion; competition; cooperation; inequality; norms; Psychology; superordinate behaviour
• ISSN: 1664-1078; 1664-1078
• DOI: 10.3389/fpsyg.2022.1021093

Amid a global pandemic and the climate crisis, there is an increasing need to understand how to promote largescale, coordinated action between different groups. Yet certain factors such as inequality can hinder cooperation. We aimed to establish how to orient groups toward a superordinate goal when they have unequal resources. Participants were divided into two 'countries' and asked to assemble LEGO bricks into food (by building pieces in a certain order) to prevent starvation among 'the people'. One 'country' had few LEGO bricks whereas the other had an abundance, and the only way to maximize food creation was for the groups to work together. We assessed the efficacy of three diverse interventions on superordinate behavior and attitudes: compassion meditation training (Study 1), lower inequality (Study 2), and the introduction of a pro-sharing group norm by a confederate (Study 3). Compassion meditation training and altering the degree of inequality between groups did not have a clear effect on collaborative action. Only the introduction of a pro-sharing group norm enhanced sharing behavior, made participants feel more cooperative and reduced fears of being compassionate toward others. Our findings speak to the importance of leadership in promoting coordinated action to address challenges that face the superordinate group.