Life cycle assessment in management of socially responsible enterprise

The following paper presents dangerous and evident phenomenon of communicational chaos in the field of environment protection and sustainable development in a turbulent external environment. It is pointed that this phenomenon gives organizations an opportunity to take pretended pro-environmental act...

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Bibliographic Details
Published in:Foundations of management 2014-12, Vol.6 (3), p.71-82
Main Authors: Tkaczyk, Stanisław, Kuzincow, Joanna, Ganczewski, Grzegorz
Format: Article
Language:English
Subjects:
carbon footprint
Certification
Communication
communicational chaos
Corporate social responsibility
Corporate Social Responsibility (CSR)
Cost reduction
Environmental management
Environmentalism
False information
greenwashing
Life Cycle Assessment (LCA)
Life cycles
management
Marketing
Sin
Social responsibility
Studies
Sustainable development
turbulent environment
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Summary:The following paper presents dangerous and evident phenomenon of communicational chaos in the field of environment protection and sustainable development in a turbulent external environment. It is pointed that this phenomenon gives organizations an opportunity to take pretended pro-environmental actions, such as socially critical greenwashing. As a counterbalance to those practices, a concept of Corporate Social Responsibility (CSR) is presented, underlining the possibility of developing honest environmental marketing basing on methods such as Life Cycle Assessment.
ISSN:2300-5661
2080-7279
2300-5661
DOI:10.1515/fman-2015-0019