Analysis and Comparison of Factors Influencing University Choice

This study applies the theory of planned behaviour to a university's selection process. Within the structural equation modelling a measurement model is defined for two types of universities - economic and technical. Furthermore, it is examined whether the designed manifest variables determine t...

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Bibliographic Details
Published in:Journal of competitiveness 2013-09, Vol.5 (3), p.90-100
Main Author: Navratilova, Tereza
Format: Article
Language:English
Subjects:
Attitudes
College choice
Colleges & universities
Consumer behavior
Decision making
Education
Information sources
Regression analysis
Security management
structural equation modelling
Theory
Theory of planned behavior
theory of planned behaviour
university choice
University students
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Summary:This study applies the theory of planned behaviour to a university's selection process. Within the structural equation modelling a measurement model is defined for two types of universities - economic and technical. Furthermore, it is examined whether the designed manifest variables determine the latent variables featured in the theory of planned behaviour, namely the attitudes toward the behaviour, subjective norm, and perceived behavioural control. Based on the values of standardized regression coefficients for each of the factors, comparison between the students of economic and technical faculties was carried out.[PUBLICATION ABSTRACT]
ISSN:1804-171X
1804-1728
DOI:10.7441/joc.2013.03.07