Variants of Interplay as Drivers of Media Change

This article conceptualizes acting on media in terms of different interplays between focal actors, users, and user communities. It is argued that—in times of mediated visibility, the increasing entanglement of social and technological change, and accelerated feedback loops—arenas of negotiation emer...

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Bibliographic Details
Published in:Media and communication (Lisboa) 2017-10, Vol.5 (3), p.5-14
Main Authors: Grenz, Tilo, Eisewicht, Paul
Format: Article
Language:English
Subjects:
acting on media
Analysis
Arenas
Changes
digital infrastructures
Entanglement
feedback loop
Feedback loops
Hacking
Information technology
interplay
Media
mediated construction of reality
Modernity
Multimedia
outlaw innovation
reflexive modernity
Segregation
side-effects
Technological change
Telecommunications
unmanageable consumer
Variants
Visibility
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Summary:This article conceptualizes acting on media in terms of different interplays between focal actors, users, and user communities. It is argued that—in times of mediated visibility, the increasing entanglement of social and technological change, and accelerated feedback loops—arenas of negotiation emerge and therewith the complexities of relations between producers and users increases. Using insights from the fields of Wii hacking, Circuit Bending, and online poker tools, three variants of interplay are presented and discussed: integration, segregation, and permanent confrontation. Whilst a process-oriented perspective on reciprocal action is developed the paper contributes (a) to a balanced perspective on what is often a one-sided discussion regarding the actions leading to media change, and (b) to the understanding of the relation between media change and reflexive modernity.
ISSN:2183-2439
2183-2439
DOI:10.17645/mac.v5i3.971