Research on the Development of E-commerce Model of Agricultural Products

In recent years, electronic commerce of agricultural products has developed rapidly. In the development process of electronic commerce of agricultural products,many classic cases and business models have emerged. Such as tootoo industrial commune model (product drive type), Original life model (mark...

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Bibliographic Details
Published in:MATEC web of conferences 2017-01, Vol.100, p.2040
Main Authors: Huo, Yaping, Mu, Huiping
Format: Article
Language:English
Subjects:
Business
Electronic commerce
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Summary:In recent years, electronic commerce of agricultural products has developed rapidly. In the development process of electronic commerce of agricultural products,many classic cases and business models have emerged. Such as tootoo industrial commune model (product drive type), Original life model (marketing driven type), Suichang model (service platform type). The author analyzes and compares each model from 7 aspects, and summarizes their differences and links. Finally, The author puts forward suggestions on the development of electronic commerce of agricultural products in china.
ISSN:2261-236X
2274-7214
2261-236X
DOI:10.1051/matecconf/201710002040