The Impact of Environmental Corporate Social Responsibility on Enterprise Performance——Implications for Sustainable Development Strategy

This paper selected 119 listed companies from 2008 to 2018 in mainland China as samples, aiming to further explore the different impacts of environmental corporate social responsibility (ECSR) on corporate performance in the long and short term, and explore the mediating role of corporate green mark...

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Bibliographic Details
Published in:E3S Web of Conferences 2021-01, Vol.251, p.2072
Main Authors: Xiangyuan, Ao, Tzesan, Ong
Format: Article
Language:English
Subjects:
Competitiveness
Environmental impact
Green marketing
Innovations
Marketing
Short term
Social responsibility
Sustainable development
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Summary:This paper selected 119 listed companies from 2008 to 2018 in mainland China as samples, aiming to further explore the different impacts of environmental corporate social responsibility (ECSR) on corporate performance in the long and short term, and explore the mediating role of corporate green marketing performance. The results show that CSR has a significant impact on the return on assets and enterprise value in the short term. In the long-term, the adoption of green marketing innovation has a positive impact on enterprise performance. In general, the results of this paper are of great significance for managers and external investors to implement decisions. In addition, the research results can help enterprises improve their environmental responsibility and green innovation in order to improve their competitiveness.
ISSN:2267-1242
2555-0403
2267-1242
DOI:10.1051/e3sconf/202125102072