Za kaj si prizadevajo neprofitni športni klubi?

This paper addresses the issue of performance measurement of nonprofit sports clubs and shows what else should be considered in addition to financial and athletic performance in defining the performance of nonprofit sports organisations. The results of a factor analysis of the importance ratings of...

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Bibliographic Details
Published in:Economic and business review for Central and South-Eastern Europe 2019-07, Vol.21 (4)
Main Author: Igor Ivašković
Format: Article
Language:English
Subjects:
non-profit organizations
southeastern europe
sports clubs
success
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Summary:This paper addresses the issue of performance measurement of nonprofit sports clubs and shows what else should be considered in addition to financial and athletic performance in defining the performance of nonprofit sports organisations. The results of a factor analysis of the importance ratings of 15 different club goals in the basketball context, conducted on a sample of 73 clubs from four countries in Southeastern Europe, show that a distinction can be made between two basic strategic orientations of sports clubs, namely a financial-competitive orientation and a non-financial-recreational orientation. These two orientations are at the same time two aspects of the performance of non-profit sports clubs that can be helpful for the management of these organisations in formulating their missions and defining a hierarchy of strategic objectives.
ISSN:1580-0466
2335-4216
DOI:10.15458/2335-4216.1072