Dataset of the relationship between authentic virtual reality experiences and tourists’ visiting intentionsMendeley Data

After the pandemic, the demand for a rapid recovery of tourism has led to increased intense competition among destinations, posing a considerable challenge for tourism managers and destination marketers worldwide. This situation necessitates a constant seek for new, unique, and more attractive metho...

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Bibliographic Details
Published in:Data in brief 2024-12, Vol.57, p.111129
Main Authors: Thi Bich Thuy Nguyen, Quoc Vinh Pham-Le, Ngoc Tuan Chau
Format: Article
Language:English
Subjects:
Authentic experience
Danang
Destination marketing
Tourism destination
Virtual reality
Visiting intention
Online Access:Get full text
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Summary:After the pandemic, the demand for a rapid recovery of tourism has led to increased intense competition among destinations, posing a considerable challenge for tourism managers and destination marketers worldwide. This situation necessitates a constant seek for new, unique, and more attractive methods to promote tourism destinations. Virtual Reality (VR) emerges as a promising solution with the potential to significantly transform destination marketing activities. This article presents a dataset exploring the relationship between VR authentic experience, cognitive state, affirmative state, and behavioral visiting intentions of potential tourists experiencing VR at the destination of Danang, Vietnam. The dataset includes 359 survey samples collected from potential tourists in four major cities in Vietnam including Thanh Hoa, Vinh, Hanoi, and Phu Quoc. This dataset is crucial for providing insights into how VR experiences impact the visiting intentions of potential tourists towards a specific destination. The shared dataset aims to lay the foundation for future comparative research, expanding knowledge about the influence of VR experiences specifically and smart tourism technologies in general on tourists’ visiting intentions.
ISSN:2352-3409