Segmentation of Foreign Tourists Based on Emotional Perception—The Case of Granada, Spain

The aim of the present research was to present the typologies of foreign tourists in the city of Granada, Spain, based on their emotional perception and interest in culture using different fieldwork methods. The main obtained results determine four segments of tourists: cultural, alternative, herita...

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Bibliographic Details
Published in:Land (Basel) 2021-09, Vol.10 (9), p.965
Main Authors: Valverde-Roda, José, Solano-Sánchez, Miguel Ángel, Aguilar-Rivero, Minerva, Gomez-Casero, Gema
Format: Article
Language:English
Subjects:
Community
Cultural heritage
Culture
Design
destination
Economic development
emotional perception
Emotions
Employment
Fieldwork
Impact analysis
motivation
Perception
Perceptions
satisfaction
Segmentation
Segments
Tourism
Tourists
Urban development
World Heritage Site
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Summary:The aim of the present research was to present the typologies of foreign tourists in the city of Granada, Spain, based on their emotional perception and interest in culture using different fieldwork methods. The main obtained results determine four segments of tourists: cultural, alternative, heritage, and emotional. The results also show that, in addition to cultural reasons, tourists presented other types of attractions that encouraged them to visit the city. Regarding the satisfaction variable, the obtained results show that satisfaction increased when cultural reasons had a strong influence on the tourists’ choice of destination. This research contributes to identifying the characteristics of the different visitor segments, with the aim of designing tourist and cultural products that can more efficiently satisfy their needs. This will have a positive impact on the economic development of the city of Granada with an increase in tourist spending, which will lead to an increase in employment and urban development.
ISSN:2073-445X
2073-445X
DOI:10.3390/land10090965