Big data in relation with business intelligence capabilities and e-commerce during COVID-19 pandemic in accountant’s perspective

This research aims at producing a thorough and accurate analysis on how big data as a service and business intelligence capabilities provide a series of opportunities for small and medium enterprises to succeed in E-commerce. The statistical data were drawn from samples of accountants within small a...

Full description

Saved in:
Bibliographic Details
Published in:Future business journal 2023-12, Vol.9 (1), p.40-21, Article 40
Main Authors: Huy, Pham Quang, Phuc, Vu Kien
Format: Article
Language:English
Subjects:
Accountants
Big Data
Business and Management
Business intelligence
Competitive advantage
Coronaviruses
COVID-19
Developing countries
E-commerce
Human capital
Information technology
Investments
LDCs
Pandemics
Service
Small & medium sized enterprises-SME
Small and medium enterprises
Supply chains
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This research aims at producing a thorough and accurate analysis on how big data as a service and business intelligence capabilities provide a series of opportunities for small and medium enterprises to succeed in E-commerce. The statistical data were drawn from samples of accountants within small and medium enterprises, spanning two periods, the period of COVID-19 pandemic and the period of new normal. The structural equation modeling was applied in this study. The value of fine-grained insights in this work could guide policy-makers and practitioners to sense and seize how to implement E-commerce in an efficient and effective manner.
ISSN:2314-7210
2314-7202
2314-7210
DOI:10.1186/s43093-023-00221-4