Impact of globalization and digitalization on the efficiency of environmental development of territories

Territory marketing is a popular area in terms of developing directions for territorial development and practical steps for the implementation of this activity. The interest in this area has been updated due to the development of globalization and increased competition of territories with each other...

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Bibliographic Details
Published in:E3S Web of Conferences 2020-01, Vol.217, p.6012
Main Authors: Meskhi, B, Bondarenko, V, Efremenko, I, Romanishina, T, Rudoy, D, Olshevskaya, A
Format: Article
Language:English
Subjects:
Digitization
Globalization
Marketing
Territorial behavior
Territory
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Summary:Territory marketing is a popular area in terms of developing directions for territorial development and practical steps for the implementation of this activity. The interest in this area has been updated due to the development of globalization and increased competition of territories with each other. However, in the scientific literature there are many similar concepts related to territorial marketing, territorial marketing and regional marketing, which requires understanding and understanding of their essential characteristics and relationships. Along with this, it is of objective interest to characterize the main approaches to territory marketing due to their high demand for Russian reality.
ISSN:2267-1242
2555-0403
2267-1242
DOI:10.1051/e3sconf/202021706012